I started by investigating how different clothes, technology and film brands target audiences in order to prepare for creating my own audience profile for my AS Foundation Production. I need to plan to reach my target audience.
As part of distributing my film, I will be using different marketing strategies, such as reaching out to my target audiences through social media i.e. Facebook and Instagram and also by using things such as film posters.
In addition to profiling my audience, I will work out why they enjoy the genre. Why would they want to watch my film? What makes my film different from competing films of the same genre and how will my film appeal to viewing needs of my target audience?
1.My target audience would be teens to young adults who are interested in horror/thriller movies and enjoy slick, up to date things such as new technology and clothes brands i.e iPhones and TopMan.
2. Our film stands out as an independent thriller/horror film about a young woman who discovers her boyfriend has failed to infect her with deadly virus and accidentally infected himself in the process.
3. Our audience should watch our film because it is: "An original and refreshing take on classic horror/thriller films with an exhilarating plot which grabs you by the neck and never lets you go." TOTAL FILMS says: "A truly terrifying look into an infected mind!".
Time spent understanding my audience will help me create a profile of my audience member. This information will then be useful when I create my marketing strategy.
Audiences can be segmented and defined by their GEARS
Gender
Ethnicity
Age
Region/ nationality
Socio-economic group
My target audience consumes secondary media such as different radio stations and so I invested the target audience for Absolute and Capital radio.
My target audience turns to the internet to learn more about film releases. For exmaple my friends and I, who form the target audience for my film, find out about new films on YouTube, Facebook, Twitter, IMBD and iTunes.
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