Thursday 5 December 2013

AUDIENCE PLEASURES IN THE INBETWEENERS

The Inbetweeners is a popular British comedy which revolves around a group of four, juvenile friends growing up together in a common, typical suburban environment. The show has a variety of audience pleasure which are used to captivate different audiences and allow them to enjoy the show.

One example of this is from the fifth episode of the third season. An audience pleasure used is typical companies or brands such as Wikipedia or Twitter being turn into a comedic joke, such as when one of the boys states: "Who things of these names?". This send up of well none sites is funny for the audience as they can relate to them since they have probably experienced or know about such sites.

Another example is the unexpected story developments which come along throughout certain characters. A characters personality might suddenly change drastically or say something unexpected that shocks the audience such as the head of Sixth Form "hitting" on one of the boys mother and asking him if she is into "internet dating". This is a great example of how the show is able to take real life, mundane situations such as talking with your head of year into crazy, comedic moments which catch the audience of guard.

One of the main characters, who acts like a care-free, trouble making delinquent, ends up showing great remorse after intentionally killing a squirrel who he thought was "taking the piss" out of his driving.

Another audience pleasure is the use of "youthemism" throughout the series. The characters all have cynical outlooks on life and are almost always seen causing trouble. This take on British youth could relate to other teenagers experiences or even those of the old who see this show as a way of looking back at their teenage years. Each character is unique, funny and has personality that could all relate to certain people.

All in all, the show uses a wide variety of fun, quirky jokes, nostalgic teen behavior and unexpected moments to engage their audience.

I have put a link of the episode below:

http://www.dailymotion.com/video/xszmmz_the-inbetweeners-series-3-episode-05-will-is-home-alone_shortfilms




Thursday 21 November 2013

THE IT CROWD

The IT Crowd center's around a women called Jen finding her way into becoming the head of an IT department, despite who hopeless knowledge of computers and IT related appliances. She, along with two quirky, geek like employees work together to try and work as a team, despite there dysfunctional characteristics.

The show opens with the president of a company staring at Jen. This awkward star already depicts the shows, warm humor. Several different jokes such as the IT crowd being nerds and hopeless at socializing and the running "Have you tried turning it on and off" gag show. This shows the shows combination of both verbal and physical comedy, with a variety of quotes that create comedic moments through normally serious or unfunny circumstances such as the presidents obsession with teams. Slapstick comedy is also used such as one of the characters attempting to impress a girl and then falling of his chair.

Through the circumstances and personalities of the characters, the audience is able to connect with them. We feel for these characters and in a way fall in love with them through there silly and outrageous acts. The characters are all very kind-hearted and no one is deliberately mean or antagonistic and so we care for these characters while also finding humor in what they say and do.

Some adult themes such as the characters hiring a prostitutes are brought up, however a comedic spin is always put on them to lighten the tone, such as the characters taking the prostitutes to the fair.

The IT crowd deals with real life situations and turns them into crazy, off the wall comedic sensations.

Monday 18 November 2013

CHANNEL 4

Channel 4 is a publicly-owned, commercially-funded public service broadcaster. We do not receive any public funding and have a remit to be innovative, experimental and distinctive. Channel 4 works across television, film and digital media to deliver our public service remit, as outlined in the 2003 Communications Act and most recently the 2010 Digital Economy Act.

Channel 4 was launched on 2nd November 1982 with a unique business model, under the Broadcasting Act 1981. We are funded predominantly by advertising and sponsorship, but unlike other broadcasters such as ITV, Channel 4 is not shareholder owned. Channel 4 is a statutory corporation, independent of Government, and governed by a unitary board made up of executive and non-executive directors, who are responsible for ensuring that Channel 4 fulfils its remit and delivers its financial responsibilities. Non-executive directors are appointed by OFCOM in agreement with the Secretary of State for Culture, Media and Sport. This system ensures our not-for-profit status; that we are held accountable and that all profit generated by our commercial activity is directly reinvested back into the delivery of our public service remit.


Monday 4 November 2013

PERFUME ANALYSIS



Eau De Cologne, UK (1920)

1. Wealth and luxury, social/fun, young/old, Christmas, distinctive present
2. Art Deco
3. Formal
4. Artistically shown
5. Bold, simple slogan




1. Open/free
2. Adventurous/outdoors
3. Natural
4. No particular class
5. Not formal






1. Young/elegant
2. City
3. Luxurious
4. Attractive
5. Modern









Thursday 10 October 2013

CATEGORY'S OF HEREOS



This type of hero is known as "the chief". He is usually a
character with high authority or status and does not
usually rely on the help of a "sidekick".



This type of hero is known as "the bad boy". He is usually
a character who takes life risking things such as motorcycle stunts
and enjoys a "wild thrill" of life. He is usually somewhat rugged but
attractive to other characters.




The "best friend" type of hero is one who usually sticks alongside
the main hero and is very loyal, witty and always has the heroes back.
He is slightly more equal to the hero rather than a sidekick.



The hero described as the "lost soul" is usually a much more complicated
and dark character. Different from normal heroes as in he is usually dark
and mysterious and has a troubled back story.



The "charmer" hero is usually a clean cut, attractive hero who is
smooth and slick with his actions and has a smooth way with
the female characters.



The hero who falls under the category of "the professor" is usually
quite a wacky an eccentric character who creates machines or research that
benefit a character throughout the movie.



The character of the "swashbuckler" is usually a character who acts with
a adventurous and flamboyant personality. They usually wield a sword and
a skilled in daring duels and don't follow many rules in life.



The "warrior" hero is usually a character of action who engages in fierce battles
to defend either loved ones a kingdom of sorts. They are brave, courage's and leader
like. They usually wear fury capes and wield large swords

Wednesday 9 October 2013

CAMERA ANGLES

Tuesday, 10 September 2013

This is a point of view shot


                                             






This is an establishing shot
Panning shot
Low angle shot

Shot-reverse-shot

THE MEANING BEHIND "HILLTOP"

The iconic "hilltop" ad by Coca-cola portrays american youth singing on top of a hill. A glowing sun lies behind them, showing the teenagers singing happily in harmony.

The lyrics say things about bringing the world together, and singing in harmony. This is a bit of a play on words as harmony means singing together as well as world peace.

Love is a big theme in the song, showing the american youth trying to get the world into a more peaceful place. This all has to do with the Vietnam War of which America was blamed by people for getting too involved and not minding their own business. This video is to show to the world that America, or at least the American youth care about stopping the fighting and having piece.

Coke shows this extremely well and uses this to their sales advantage.

Friday 4 October 2013

ACTION SCENE ANALYSIS

The action scene that I have chosen is the ending fight from Kill Bill volume 1.
The scene starts with an establishing shot of an outdoor Japanese garden. The camera moves down to he feet of O-Ren Ishii (one of the main antagonists) who steps out of her shoes to show that she is preparing for comabt. Beatrix, the main protagonist, draws her sword and O-Ren Ishii shows her blade. We see Beatrix flinch and O-Ren Ishii's expression is one of delight as she realizes she has intimidated her enemy. We see that O-Ren Ishii is a villain from her smile and body language, portraying her as menacing and aggressive fighter.  Beatrix however is seen as somewhat less hate fueled and we see her as the hero, one who is trying to stand up against the powerful, intimidating villain. 

O-Ren Ishii begins to pull her blade from its case and we can see the subtle fear on Breatix's face. Music begins to play, which slowly builds up and creates tension for the protagonist. We begin to feel that she will not win this fight and the tension rises as the villain pulls her sword out. The camera shows her as being a tall, empowering figure who stands straight and menacing as the white snows falls behind her. Her face is smirking as she realizes she will win. As the two raise their blades the song "Don't let me be misunderstood" plays and it creates a different feel from most final fight scenes. While the expressions as well as the fight itself is climatic, the music creates a sense of fast paced modern fighting, as if it is a style or art rather than combat. The fighting heats up and becomes quicker and quicker, the music becoming more rapid and intriguing. The villain wields her sword as well as its case in order to create as sense of her having the upper hand. 


The fighting becomes more intense as the camera angles move to show different view points of the fight. An above shot as well as a shot, reverse, shot are used to create a sense of fast paced fighting. The character begins to lose as the villain gains the upper hand. We start to feel a sense of impending doom for Beatrix. However she lashes back at O-Ren Ishii and the villain shows an expression f hatred on her face. She becomes more vicious and Beatrix begins to become more overpowering. Beatrix's destroys the villains case to show that she has become just as strong as her, and the two are now equally matched. 

The camera moves from the villains blade to Beatrix's face, showing that how afraid she is, but also how brave she is being. This continuous to   show her as a hero, while the villain merely shows  hatred and aggression on her.

We begin to see the determination on the main protagonists face as she attacks the villain with more force and bravery. The two swords collide together and we see them look into each others expressions face to face: a comparison of the good and the bad.

The music heats up into a thrilling climax and the camera angles become faster and more intense, as do the expressions of the characters. The the fight ends with a final duel, and the villain is defeated. We see the relief on Beatrix's face as she, against all odds, has won. The music is silent and a final shot shows the defeated villain. 

Thursday 26 September 2013

LYNX

Last lesson we learned about an extremely controversial Lynx ad.

We read an article that talked about and analysed the ad. The article showed a picture of one of the ads which depicted a nearly-nude women dressed only in a bra and underwear standing in a retro 70's looking kitchen. Behind her was a fully roasted turkey, and the words "CAN SHE MAKE YO LOSE CONTROL" were shown on the side.

The then analysed the ad and found it interesting that the background was depicting a 1970's house as opposed to a modern one. This was because in the 70's women were expected to stay home and cook as shown by the roasted turkey behind her. This was suppose to be a sort of play on that idea of life as the women is doing the exact opposite of what women would do in that era.

Also the ads "catch phrase" was "CAN SHE MAKE YOU LOSE CONTROL" written in slim, shiny bold letters as well as all capitals to make an impact on the viewer. This phrase can show how wearing links will let you lose control of your sexual desires for the women, while others in the class thought it was the other way around.

Sunday 15 September 2013

THE HISTORY OF LUCOZADE

It was surprising to learn that Lucozade didn't always use to be an energy for the healthy, in fact it was quite the opposite.

In the 1950's the drink was a tonic for the the sick. It was used in hospitals and at homes for those who were ill. The drink however need to be reinvented in order to boost sales, and so it transformed into the energy drink we know today.

The energy drink, Lucozade, was meant to be for the healthy and athletic to give them that extra boost. It was marketed as giving you "the edge" which was a word to show how it stimulates and helps your body to keep pushing forward.

Lucozade used Laura Croft, an iconic and well known adventure video game character, to further show off their product as a drink that powers your body.

Due to the fact that Laura Croft was a computer character and not a real celebrity, she could be controlled and not make any mistakes.

A 30 second ad shows Laura croft being chased through a labyrinth of tunnels while being chased by creatures. She nearly runs off a cliff and a bar indicates that he energy level is low. She looks into her inventory we she has a energy bar, coke and a Lucozade. She picks and drinks the Lucozade and her mind and body are instantly refreshed with a boost of energy ad she successfully escapes the pursuing beasts.

This ad appeals to woman, due to the fact that it shows a girl power character being the hero, as well as men, due to the woman doing many manly, adventures things. The character is also very well known and was current as that time show many people would have recognized her as she quickly became an icon embraced by many.

This ad portrays Lucozade perfectly as it shows the affects of Lucozade while using a beloved and entertaining character.