PLANNING AUDIENCE RESAERCH

I started by investigating how different clothes, technology and film brands target audiences in order to prepare for  creating my own audience profile for my AS Foundation Production. I need to plan to reach my target audience.

As part of distributing my film, I will be using different marketing strategies, such as reaching out to my target audiences through social media i.e. Facebook and Instagram and also by using things such as film posters.

In addition to profiling my audience, I will work out why they enjoy the genre. Why would they want to watch my film? What makes my film different from competing films of the same genre and  how will my film appeal to viewing needs of my target audience?

1.My target audience would be teens to young adults who are interested in horror/thriller movies and enjoy slick, up to date things such as new technology and clothes brands i.e iPhones and TopMan.

2. Our film stands out as an independent thriller/horror film about a young woman who discovers her boyfriend has failed to infect her with deadly virus and accidentally infected himself in the process.  

3. Our audience should watch our film because it is: "An original and refreshing take on classic horror/thriller films with an exhilarating plot which grabs you by the neck and never lets you go." TOTAL FILMS says: "A truly terrifying look into an infected mind!". 

Time spent understanding my audience will help me create a profile of my audience member. This information will then be useful when I create my marketing strategy.

Audiences can be segmented and defined by their GEARS
Gender
Ethnicity
Age
Region/ nationality
Socio-economic group

My target audience consumes secondary media such as different radio stations and so I invested the target audience for Absolute and Capital radio.

My target audience turns to the internet to learn more about film releases. For exmaple my friends and I, who form the target audience for my film, find out about new films on YouTube, Facebook, Twitter, IMBD and iTunes.

SHOT LIST

AUDIENCE PROFILE

Our audience profile would probably consist of younger adults and teens as our film opening is a horror/thriller and would appeal to a younger demographic. This means that our audience would have the usual things associated with a younger demographic. Things such as, new technology: smartphones, apple laptops. They would shop at slick and young, in style clothes lines: topman, superdry, hollister etc.

As our film is a thriller/horror, our audience could be interested i other horror/thriller films such as: inception, The Shining, 28 Days Later and Angels and Demons.

FILM CREDITS

15/10/14|PLANNING| FILM CREDITS

I went back to the Art of the Title website to research how films use the opening credits in their productions.

I also looked up the film distributors association to try and establish a distributor. 

We will use a list of credits: Director- Oliver Davis, Editor- Oliver Davis/ Lily Stoj, Actors- Lily Stoj, Charlie Walker, Robert Tann, Cameraman- Oliver Davis, Sound- Charlie Walker, Makeup- Lily Stoj

Written by-Oliver Davis, Lily Stoj, Charlie Walker, Robert Tann

DOCTOR WHO

10/9/14| RESEARCH | THE ART OF THE TITLE 3: DOCTOR WHO

The opening to the 8^th series of Doctor Who uses a variety of techniques to show it as a sci-fi adventure series.

Firstly, the opening uses a very techno blue colour pallet to show it as an adventure sci-fi-genre. The colours create a space age feel and the flying waves and stars further show the action and sci-fi effect that the opening has.

Secondly, graphics are used to create flying planets and clocks to show the time travel aspect of the show. The graphics fly out of the screen towards the audience to emphasis the action and give a thrill to the audience. 

SHERLOCK HOLMES

10\9\14 |RESEARCH|THE ART OF THE TITLE 2: Sherlock Holmes

Today we watched and analysed the opening to the 2009 film Sherlock Holmes with Robert Downey jr. and Jude Law. Having seen the modern day Sherlock TV show I was eager to watch analysis this version.

The opening was done in a style to reflect the Victorian setting with a dark, olden colour pallet consisting of sepia and rough brown and looked bleak. Also, the opening style was done on olden looking paper and the styles of the characters were shown in Victorian clothing. Ink spots were also used to show ink writing which was used during the Victorian times and the style of writing used for the credits was in; an olden cursive style. A pen and ink wash was used for the style of writing.

CGI is used to make the characters and graphics morph with still photographs as moving images which are then reanimated.

DETECTIVES

10\9\14 |RESEARCH| THE ART OF THE TITLE: Detectives

In the lesson we accessed the Art of the Title and watched the opening to the TV show Detectives. We saw that this was an upbeat show as opposed to dark as the opening theme song was very joyful, fun, faced paced and happy.

We could see the faces of many of the cast members and their characters appearing throughout the opening showing that they would be major characters and also showing that it was definitely the opening of a film as these features usually do not appear in a film opening.