Friday, 17 January 2014

3 SCREENSHOTS


 

This shot shows the main women of the advert as being very glamorous as she overlooks a slick, golden light city.

The social group appears to be younger women as the women in the advert is very young, with a lightly made up face and long, shinning hair. The advert uses the city’s glow to highlight the beauty of the woman as well as match the city to her sparkling gold dress, making her look like a comparison to the city.

The advert is suppose to show the luxurious and glamour of the fragrance. 

This screenshot shows a large, bold title saying GUCCI in gold. This title shows the fragrance as being slick and empowering. The gold colour shows it as being luxurious and desirable.

In the background we can see a forestry area which leads into a starlight city. The city adds to the glamour and beauty of the picture.

Finally we see a young woman in a slick evening dress     peering out into the city. The camera focus behind her and casts the illusion that she is tall and overlooks the city making her seem important and powerful.

This final shot shows the woman appearing in a silk, blue dress walking through a desert area.

A large fan is seen bowing towards the woman and lifting her dress up. The woman does not appear to be making an attempt to cover or put it back down showing her as being care free and very laid back.

This is also implied by the dusty, desert background which contrasts greatly with the woman’s glamour dress and shoes.  

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