Channel 4 is a publicly-owned, commercially-funded public
service broadcaster. We do not receive any public funding and have a remit to
be innovative, experimental and distinctive. Channel 4 works across television,
film and digital media to deliver our public service remit, as outlined in the
2003 Communications Act and most recently the 2010 Digital Economy Act.
Channel 4 was launched on 2nd November 1982 with a unique
business model, under the Broadcasting Act 1981. We are funded predominantly by
advertising and sponsorship, but unlike other broadcasters such as ITV, Channel
4 is not shareholder owned. Channel 4 is a statutory corporation, independent
of Government, and governed by a unitary board made up of executive and
non-executive directors, who are responsible for ensuring that Channel 4
fulfils its remit and delivers its financial responsibilities. Non-executive
directors are appointed by OFCOM in agreement with the Secretary of State for
Culture, Media and Sport. This system ensures our not-for-profit status; that
we are held accountable and that all profit generated by our commercial
activity is directly reinvested back into the delivery of our public service
remit.
You need to go back and look again as you don't show evidence of the channel's brand identity and ethos. What sets it apart? What does it aim to offer?
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