THE IT CROWD

The IT Crowd center's around a women called Jen finding her way into becoming the head of an IT department, despite who hopeless knowledge of computers and IT related appliances. She, along with two quirky, geek like employees work together to try and work as a team, despite there dysfunctional characteristics.

The show opens with the president of a company staring at Jen. This awkward star already depicts the shows, warm humor. Several different jokes such as the IT crowd being nerds and hopeless at socializing and the running "Have you tried turning it on and off" gag show. This shows the shows combination of both verbal and physical comedy, with a variety of quotes that create comedic moments through normally serious or unfunny circumstances such as the presidents obsession with teams. Slapstick comedy is also used such as one of the characters attempting to impress a girl and then falling of his chair.

Through the circumstances and personalities of the characters, the audience is able to connect with them. We feel for these characters and in a way fall in love with them through there silly and outrageous acts. The characters are all very kind-hearted and no one is deliberately mean or antagonistic and so we care for these characters while also finding humor in what they say and do.

Some adult themes such as the characters hiring a prostitutes are brought up, however a comedic spin is always put on them to lighten the tone, such as the characters taking the prostitutes to the fair.

The IT crowd deals with real life situations and turns them into crazy, off the wall comedic sensations.

CHANNEL 4

Channel 4 is a publicly-owned, commercially-funded public service broadcaster. We do not receive any public funding and have a remit to be innovative, experimental and distinctive. Channel 4 works across television, film and digital media to deliver our public service remit, as outlined in the 2003 Communications Act and most recently the 2010 Digital Economy Act.

Channel 4 was launched on 2nd November 1982 with a unique business model, under the Broadcasting Act 1981. We are funded predominantly by advertising and sponsorship, but unlike other broadcasters such as ITV, Channel 4 is not shareholder owned. Channel 4 is a statutory corporation, independent of Government, and governed by a unitary board made up of executive and non-executive directors, who are responsible for ensuring that Channel 4 fulfils its remit and delivers its financial responsibilities. Non-executive directors are appointed by OFCOM in agreement with the Secretary of State for Culture, Media and Sport. This system ensures our not-for-profit status; that we are held accountable and that all profit generated by our commercial activity is directly reinvested back into the delivery of our public service remit.

PERFUME ANALYSIS

1. Wealth and luxury, social/fun, young/old, Christmas, distinctive present
2. Art Deco
3. Formal
4. Artistically shown
5. Bold, simple slogan

1. Open/free
2. Adventurous/outdoors
3. Natural
4. No particular class
5. Not formal

1. Young/elegant
2. City
3. Luxurious
4. Attractive
5. Modern